With cruises for Cruise and trips to Salzburg, Tokyo, and Rome for Pre-Fall, the pre-collections--those inbetweeny, commercially focused interim offerings--have paradoxically become the main events of the international fashion calendars, as well as the major money spinners (60 to 80 percent of turnover is the standard quote). "The funny thing is that you call them interim--but they've become the major collections," states Michael Burke, CEO of Louis Vuitton. "The major collections have become in...
With cruises for Cruise and trips to Salzburg, Tokyo, and Rome for Pre-Fall, the pre-collections--those inbetweeny, commercially focused interim offerings--have paradoxically become the main events of the international fashion calendars, as well as the major money spinners (60 to 80 percent of turnover is the standard quote). "The funny thing is that you call them interim--but they've become the major collections," states Michael Burke, CEO of Louis Vuitton. "The major collections have become in...
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